Maruti is not really present whole heartedly in the utility vehicle segment. Gypsy, which is an age old product is only made on order. However, the latest entrant Ertiga has been a huge hit.
Economic Times reports that this compact MPV (Multi Purpose Vehicle) has sold more than 70,000 units this fiscal which makes it one of the largest selling utility vehicles in India. The major reason for Ertiga’s fantastic acceptance is its compactness combined with spaciousness.
Yes, both these words are opposites but Maruti has packaged the the car so well that it lures all premium hatchback buyers into buying one. Obviously a competitive starting price helps as well. But the question is; For how long will Maruti be able to sustain the success of Ertiga.
With competition squaring it on this compact LUV (Life Utility Vehicle) from all cylinders, it will be difficult for Ertiga to sustain the momentum. Though Evalia has not been able to do any damage but Nissan has plans to launch a more loaded version of the car soon (Check Spyshots). But the main threat might come in the form of Chevrolet’s Enjoy MPV.
Enjoy doesn’t look very aspirational but a shocker of a price might do the trick for Chevrolet, who needs a big hit desperately. Enjoy will be launched in April and it is expected that Chevrolet will undercut Ertiga’s pricing to give it a good headstart. However, to face the onslaught Autocar has reported that Maruti is also preparing to add CNG variant to Ertiga’s lineup which will help them churn out more units. Ertiga CNG might be launched in 2-3 months.