After the slow demise of good old Maruti 800, Alto took over the baton and has been ruling the roost ever since. We have bought as many as 25 million of them, making it possibly the most successful car in India.
But in an unprecedented turn of events, according to Economic Times, Alto has ceeded its numero uno position to a car which is priced nearly double and is also (just) a 6 year old brand!
Yes we are talking about the Alto and sibling Dzire. The largest seller Alto has been clocking almost an average of a good 25,000+ units per month. Things though began to change recently, when it started slipping under the 20,000 barrier. In fact it could not recover from the fall and has now slipped to the third spot!!!
Maruti sold 17,311 units of the Alto in May 2014, while they sold 17,936 and 18,953 units of the Swift and Dzire respectively, making the Dzire as the country’s largest selling car for this month! This is interesting considering the fact that a sub 8 lakh car has taken the lead and shows the slow but gradual shift from a bare basic functional car to a more premium, luxurious one.
Coming to Dzire, it has always been a huge seller and with the sub 4-meter variant, its sales have just blasted off the roof. Despite the incoming of competition from sellers as good as Hyundai and Honda, things have just not impacted Dzire, even a wee bit as it continues its grand run!
Maruti is working on an Alto update, the first spy shots of which we shared exclusively a month back. It is expected to include both the Alto K10 and Alto 800 and we expect them to start hitting the markets by the festive season. On the other hand, both Swift and Dzire are scheduled for a minor facelift, most probably before Alto!