Mercedes Benz has started a new customer engagement platform called Luxe Drive. Held on February 28 and March 1 2015, at Leisure Valley, Sector 29, Gurgaon, it tried to keep its customers and prospects glued to the brand!
Apart from driving Mercedes’ cars, visitors also got a chance to enjoy the gastronomic delights made by the Michelin Star chef Vikas Khanna.
The Luxe Drive also witnessed high street fashion exhibition through top international brands from The Collective. Also present were styling consultants to further enhance the customers’ style quotient. To showcase the technological capabilities of Mercedes cars, the company had specially imported a special offroad parcour structure.
It also featured a special kids zone to keep the naughty ones happy. Then there was the Mercedes Trophy zone with exclusive goodies on display and the event also allowed interested people to buy Mercedes Benz merchandise of their choice. Guests also got the opportunity to get a free car evaluation from a certified team of mechanics and an opportunity for special trade-in and personalised finance offers.