Mercedes Has Big Plans Set for India; Plans to ‘Take On’ the Market in 2014

Mercedes is aiming and planning big for India. Just yesterday we shared this news that Mercedes is expected to launch their smallest and cheapest car A-Class in India next year.

The luxury car maker Mercedes Benz announced to invest around Rs 400 crore in the Indian plant to increase assembly line capacity by three to four times. Including this investment the total will go beyond 1,000 crore at Indian subsidiary.

Mercedes A-Class

Mercedes requires to increase the assembly capacity from 10,000 units per annum to 25,000-30,000 per annum by 2014-15 to accommodate at least six new products to the existing product lineup. The new products are ML and GL, and the new B-Class, A-Class, CLA and GLA. This would add to the current list of CKD (Completely Knocked Down Units) cars C-Class, E-Class and S-Class.

Mercedes is planning to increase its plant capacity to 90,000 units per annum by 2020-21. To overcome its lost marketshare to BMW and Audi, Mercedes is bringing in the B class to enhance its Indian stable.

The company is targeting 2014-15 to rule the market when its portflio gets completed and the luxury market size increases to 1,25,000 or more per annum.


Source: Economic Times

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