Nissan Plans To Launch Low Cost Brand In India

Nissan Motor Co. plans to revive and launch its old Datsun brand in emerging markets from 2014, the Nikkei newspaper reported on Thursday.

The newspaper reported that the price of its vehicle will be  around 500,000 yen ($ 6,200) which is around 3 lakhs in INR and it will be initially built and sold in India, Indonesia and Russia. The company hopes to sell around 300,000 units of Datsun a year, reports Nikkei. Datsun will now make models tailored to the specific needs of each market, the paper said.

However a Nissan spokesperson declined to comment on the report.

Nissan has been pushing rapidly into emerging markets, including through a partnership with Ashok Leyland Ltd. in India and a recently announced factory in Brazil, where it aims to triple its market share by 2016.

Bringing back its old Datsun brand will resuscitate other auto industry brands that were discontinued in the 1970s and 80s, like Chrysler’s Dodge Dart and the Toyota 86.


News Source : The Economic Times

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