Truly speaking Nissan hasn’t got the kind of response the company had expected from India. After having products in the mass segment, it has not been able to do exceedingly well.
It is exactly the opposite case with partner Renault, which has belled the market with their lone Duster itself! Now, according to Economic Times, Nissan has some aggressive pans for the remaining part of the year. The Japanese major intends to not double but treble its domestic sales
Last financial year, Nissan managed to sell only 37,000 units which means a target of over 1 Lakh sales and the plan is to count only the domestic sales. And how do they plan to do that?
- Four New Model Launches
- Expanding dealership base
- Aggressive Marketing
Out of these 4 new models, two will be variants of existing cars and one will be a Datsun branded car. No hints of the fourth model are mentioned. And the onslaught is expected to begin from July itself. According to what we know, apart from Datsun, Nissan has the following cars in pipeline:
The lower Micra variant and/or Micra CVT is what we expect will be the July launch car. Though we have the exclusive pictures of Nissan Micra facelift (lower variant of Micra and Micra facelift are two different models), it remains unclear when will Nissan launch it in India. Will it be the second car that Nissan is talking about?
And then we talk about the big one, Duster badged compact SUV. Codenamed as NH87, Nissan’s compact SUV is claimed to be more than a mere stickering and superficial cosmetic job of Renault Duster. And we dearly hope Nissan launches it this year.
Nissan currently has 6 different models out of which it manufactures the Micra, Sunny and Evalia in India. While the premium Teana, X-Trail and 370Z are imported. The company has plans to expand its sales and service outlets to 145 by this fiscal end which currently stand at 95 only!
Source: Economic Times