The festive season may have failed to give the desired push which manufacturers in India had been waiting for but as the New Year gets nearer, the companies are getting ready to embrace the year with their own flurry of launches.
In terms of sales, the trend remains similar with Maruti leading the way followed by Hyundai and others.
Car Manufacturers Nov 14 Market Share
Let’s have a look at how everyone faired in the month of November:
- Maruti Suzuki, with over 47 per cent market share, came first as usual. Selling 1,00,024 units is no small feat. The Ciaz may have fallen behind the City but the Swift, Dzire and Alto have been on the top of the charts to give a whole new meaning to the almost 17 per cent growth they have registered on a year on year basis. The Dzire is soon set to get an update and the Celerio diesel and S-Cross are coming within the first few months of 2015.
- Hyundai, the South Korean giants may have grown by a modest 6 per cent as compared to their sales in November last year but their Elite i20 has really managed to impress both the critics as well as the company management. With over 63,000 bookings so far things look set to get even better. Their tally for November 2014 stays at 35,511 units.
- Honda with its highly successful diesel engine comes third with a healthy growth rate of 63.56 per cent. 15,263 units sold in last month and a continuing waiting period on its products signal only one thing, capacity issues. With limited capacity, their upcoming premium hatchback, Jazz, is surely in for some major fight against its own siblings.
- Mahindra’s drop to the fourth spot despite the launch of the new Scorpio is not very surprising as the rest of its product line-up has begun to show age. With 14,473 units sold in November 2014, the company has seen a decline as compared to their performance last year. However, with a flurry of new launches planned for 2015, it will be a hard time for Honda to hold on to their position.
- Tata Motors’ Zesty days are far from sticking. While the Zest may have been performing really well, their 13,833 units sold in November have seen a drop in sales by nearly 5.5 per cent. Can the Bolt make them achieve what they are aiming for? Then they also have the Kite hatchback and sedan! 2015 holds the key.
- Toyota, despite older products, continues to chug along. With 12,175 units, they stood at the sixth spot in overall sales. Their small cars are not doing well, but Innova continues to push them forward forming almost half of the total sales. Fortuner is also the segment leader by a significant margin. With new Fortuner and Innova planned, 2015 will be an interesting year for the company.
- Ford’s magic with the EcoSport has started dropping, but it remains the mainstay of their sales volume. Of the 5,661 units sold last month in the domestic market, the EcoSport comprised of 3,835 units. But that has also to do with the fact that the company is focusing more on exports rather than the domestic markets. Fiesta, their one time fiery petrol sedan has lost its fire power due to the availability of only a diesel powertrain. Things though look encouraging with Figo and Figo+ (compact sedan lined up for a launch soon.
- Two big powerhouses in the world, General Motors and Volkswagen come 8th and 9th in Indian market respectively. GM’s Chevrolet managed to sell 4,007 units while the German warriors Volkswagen may be aiming to become the largest car manufacturer of the world but sold only 3,846 units in November 2014
- Renault and Nissan get the 10th and the 11th spot with 3,201 units and 2,041 units respectively. The alliance still exports a major chunk of its products but has a lot of place to improve on. While Renault is waiting to launch the Lodgy MPV, Nissan will be launching the automatic variant of the Terrano. Nissan’s budget brand Datsun, is also slated to launch the Go+ sub 4m MPV in January next year.
- Skoda with its Czech charm managed to sell only 1,172 units and sees a huge 24 per cent drop in sales on a year on year basis.
- Fiat’s worries continue to increase as they managed to sell just 760 units in November of which 366 units were that of the newly launched Avventura.
- Mitsubishi, Force Motors and Isuzu Motors clocked 225, 191 and 30 units respectively while Ashok Leyland wrapped up the list with just 25 units. If you wonder whats that – then let us tell you those are Stile figures for you….
