Its festive fun even after the festival season! Ford has shared with us, after carrying out a full front page ad on Times of India yesterday, that the innovative Midnight Sale is back.
Except for the Figo , let’s face it, no other car in its lineup is a brisk seller. Fiesta, despite being a fantastic product, never managed to get a start. Endeavour, the iconic SUV , took a hard dent when the Fortuner came in and Classic is old enough to be really a potent seller considering from a future perspective.
December is the month companies offer massive discounts and this is the time normal consumers, like you and me get best benefits. So, if you have missed out on the just gone Diwali bonanza, here is a second chance for you.
Last Midnight Sale was a success and the same Midnight Sale is back and would take place on the 5th of December ie tomorrow . It is a day when Ford showrooms would be kept open from 8 am in the morning to midnight. There are various programs like magic shows, dedicated corner for kids etc which would help while you decide on which car you wish to buy. That is not all, you get assured gifts upon every purchase which, Ford says, add upto a whooping Rs 3.5 Crore.
With the Festival season just finishing up and the economy already going through a rough patch, the Midnight Sale might just be the right people puller that is expected to enable Ford to boost its sagging sales.
Discounts & Offers
Coming to the discounts part of these cars, Ford Figo (Check Review),the car responsible for turning Ford’s fortunes in India is being offered with a free insurance and if you bargain a bit, your dealer would through in a few accessories to sweeten the deal. The total benefits add upto Rs 25,500.
Ford Endeavour, the true blue SUV, is being offered with benefits upto Rs 81,000! And the Endeavour, despite its dated looks , is still a smart buy, considering its offroad capabilities and street presence.
The Classic (Check Review), one very capable car with a frugal diesel engine and a stonker of a 1.6L Petrol mill which is an enthusiasts choice, is being offered with benefits of upto Rs 34,500.
And last but not the least, Ford’s flagship sedan, Fiesta (Check Review) has offers which add up to Rs.72000 which makes the car a sweet deal to buy.
These offers are clearly kind of a stock-clearance sale. Dealers would want to finish up as much as they can before the new year since a model becomes a year older in 2013 and that plays a definite role when customers come up for buying.
So, if you have been eyeing one of these Ford cars, tomorrow is probably the best day for you.
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Richie Rich
