By sharing with us a Press Release, Datsun has now made it official that it will be present at Hall 12 of the Indian Auto Expo scheduled for the next month. It will be the first motor show to be attended by Datsun in India.
Datsun has stated that its stall will be unique, and will showcase the fundamental principles of Dream, Access and Trust upon which the brand Datsun is built. The cars that will be present at the Datsun stall will include the GO hatchback and the GO+ 7-seater MPV for the first time in India. Additionally, Datsun will also showcase a new concept car I2 targeted specifically at young buyers which we have talked about here.
The GO hatchback is Datsun’s take on the cut-throat segment of budget hatchbacks in India. Our bet is at a Rs 2.99 Lakh (or under) entry price tag for the GO. Datsun has also officially announced that Go will go on sale from March 2014 ie one month after the Auto Expo. Deliveries will also commence soon thereafter!
The car seeks to address the answers of people who are looking for a reliable and economical car that is easy to maintain in the long run. Datsun has started its advertising campaign in Tier-II and Tier-III cities. Datsun has informed us that all the body colour options will be on show at the Auto Expo, as well as a few personalisation options of the car.
The GO+ 7-Seater MPV is actually a lengthened version of the GO hatchback. It is understandable that the move has been planned out to keep the price of the vehicle low; the Datsun GO+ is expected to be priced in the region of 4-5 lakhs.
Coming to the Concept Car that Datsun is talking about, we believe it is the ‘I2’ (codename) hatchback which will world-premiere at Noida, and will be a competition against Maruti Alto and the Hyundai Eon. It will be priced lower than the GO hatchback, and could be launched sometime during 2015-16. However, that depends on the kind of response that the GO hatchback and the GO+ MPV receive from the market.
Do you feel Datsun has a chance of succeeding in India, especially when the parent company Nissan has not really tasted success so far.