Just like Tata Motors and Maruti Suzuki, Premier is all set to power up their compact SUV, Rio, with the much appreciated 1.3 Litre Fiat Multijet Diesel engines. Premier and Fiat have signed a three-year deal and Fiat will supply 28,000 engines initially, and the volume might increase according to the market demand pf the car. Fiat will assemble these engines at their Ranjangaon plant and supply them to Premier’s plant at Chichwad, Pune. Mr. Maitreya Doshi, Chairman and MD, Premier, said: “Premier greatly values its past association with Fiat. We are delighted to once again have commercial ties with them”.
A few months back Premier re-launched the Rio with both petrol and diesel engines. The petrol engine was BS IV emission norms compliant but the TUD5 diesel engine was BS III emission norms compliant. The Multijet Diesel from Fiat will make the Rio a BS IV compliant car, hence Premier would be able to expand their range in 14 cities which do not allow BS3 cars sales due to pollution norms like Delhi, Mumbai, Bangalore, Kolkata etc.
The new Rio 1.3 will be more fuel efficient, as it’s expected to return an average of 18 kmpl unlike 16 kmpl from the previous diesel variants. Premier also plans new advertising campaigns including a TV Commercial to promote the Rio 1.3 with a tagline like “India’s first and only compact SUV”. The company also plans to work on the sales network as they aim to open 100 dealerships and 200 service centers across the country. Opting for the new Rio1.3 will make customers to pay Rs. 45,000 [Approx] more than the existing price.
News Source: Economic Times