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Many companies work with this concept of launching a premium brand while catering to the mainstream market with its parent brand. Nissan has the Infiniti, Honda has the Acura, Toyota has the Lexus etc. 

According to indications given by the company, French automaker Renault might be considering launching a premium brand which would cater to only the flagship products. Renault might name the new brand as Initiale as they use this name as the highest trim in their premium cars.

 

Source: Leftlanenews.com

 


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