It’s not every day that Rolls Royce launches a new car, but when they do, they do it in style! For the first time, one of the world’s finest luxury car maker, has launched a new product online in front of select media. The new 2016 Rolls Royce Dawn tries to bring a new target audience to the brand. Attracting the more younger generation, the new Dawn, inspired from the Silver Dawn of the post war era of the 50s, aims to be the ‘most social Rolls Royce ever built’.
This new open top super luxury motoring (or should I say castle on four wheels!) has turned out to be the sexiest Rolls Royce built so far. Rolls Royce does not want the Dawn to be called a drop head cabriolet version of the Wraith and goes on to say that 80 per cent of the exterior body panel is new. The sensuous looking car is all about explaining the ‘sound of silence’ which the engineers call as the quietest soft top available in the world. The soft top can be completely folded in just 22 second flat with the car cruising at up to 50 kmph.
RR Dawn Styling
The Dawn maintains the signature design principle of 2:1 wheel height to body height, a long bonnet, short front overhang, a long rear overhang, an elegant tapering rear graphic and a high shoulder line. As compared to the Wraith the front grille is recessed by around 45 mm while the lower front bumper gets extended by 53 mm. This time though the grille does not bring the focus on the vertical lines but on the horizontal ones. Especially the orange band which starts from the front wing and ends above the rear axle.
The rear is delicate nature with echoes of the early boat tail drop head coupes of the 20th century. The interior of the car is not less than perfect with excellence oozing out of every inch. With a luxurious over lay of four bucket seats, and a grand layout of leather and wood the new Rolls Royce gets a boat load of updated instrumentation (and a new clock!). The wood on the deck can be chosen by the customer to suit their personal choice.
The new Dawn is not always about silence. Certainly not when it comes to its sate of the art music system. Whether the roof is closed or open, the Rolls Royce Bespoke Audio system will ensure pure acoustic balance thanks to its set of 16 individually tuned speakers.
RR Dawn Engine
Engine you ask? The soul of the new car is the twin turbo 6.6 litre V12 engine which produces 563 bhp of maximum power at 5,250 rpm and 780 Nm of peak torque at 1,500 rpm. The company claims that the dynamic accelerator pedal mapping delivers up to 30 per cent amplified response at medium throttle. Transmission is the same 8 speed auto unit by ZF. Aided by satellite (like in the Wraith) it can anticipate the driver’s next move based on location and driving style.
The car is set to be showcased at the Frankfurt Motor Show next week.