In the run-up to the festive season, all Indian car manufacturers do go through good times at the sales charts. Customers are ready to loosen their purse strings, and the auto-sellers put forward special schemes to woo the customers.
Beginning with India’s largest car-maker, we notice that they have had a hint of growth in the domestic sales figures. Maruti-Suzuki sold 90,399 units in September 2013 against 88801 units in September 2012. That translates into a growth of nearly 2%. However, if we figure in the exports figures, the growth figure looks more inspiring. Total sales ( Domestic + Exports ) were pegged at 104964 units as compared to 93988 units in the same month last year, thus growing by about 11.8%.
Ford India too is on the same boat. It has registered its highest ever domestic sales of 10,640 units in September 2013 as compared to 7,794 units sold last September. That’s an impressive growth of 37%. Bring in the export figures, and the situation enlivens up even more. The combined figures for September 2013 stood at 14,217 units, up by 51% from last year. The total figure is incidentally the highest ever achieved by Ford India ever since its existence and obviously it is the EcoSport that is doing a lot for them…
However, if anyone has made a killing out of the festive frenzy, it must be Honda. they have recorded a mammoth growth of 88% by selling 10,354 units in September 2013 as against 5,508 units sold during the corresponding month in 2012. These are, however, the domestic figures only. The bulk of these sales have come on the back of the Honda Amaze, and it appears Honda isn’t doing too well on the export plank. They managed to ship off a paltry 701 units during September 2013.
However, not all manufacturers have had a rosy experience. Mahindra has experienced a fall in its Y-o-Y volumes, as it sold 40,574 units during September 2013, as against 45,263 units during September 2012. The Passenger vehicle portfolio, which includes Scorpio, Xylo and Verito, has taken a hit. 18,916 units were sold in September 2013, as against 23,808 units during September 2012. This does show that their products are under strain from increasing competition.
The only consolation arises from the fact that they have seen a rise as compared to the volumes of August 2013. A growth of 14% has been recorded in September 2013 over its August 2013 sales which stood at 37,897 units.
Hyundai is another manufacturer that has been hit hard. It has experienced a slackening in demand across both domestic and export sectors. Domestic sales fell by 0.8% from 30851 units in September 2012 to 30601 units in September 2013. Exports also decreased by 8.3% from 22706 units last year to 20817 units in September 2013.
Let’s wait and see if the Grand i10 can post a grand turnaround!!
Tata Motors has been able to post some growth when it comes to the sales figures for the previous month. The total sales for September 2013 stood at 50427 units, against 49611 units in August 2013. Unfortunately, we do not have the data for the previous year.
Surprisingly, luxury car-maker Audi has been doing quite well. In the period from January 2013 to September 2013, they have sold 7391 units, translating to a growth of 15% over the same period in the last year. The quarterly sales from July 2013 to September 2013 stand at 2545 units, thus notching up a growth of 5% over the same period in the last year.
It appears the Indian taste for luxury is growing steadily.
Quite contrary to the luxury projected by Audi, we have the data for a manufacturer that is quite opposite in the spectrum. Atul Auto is a three-wheeler manufacturer with a facility at Rajkot, Gujarat. They have been scaling heights steadily, and their market share is now pegged at 5%. Nevertheless, they have set their sights high and the sales figures for September 2013 does justice to their stated ambition.
They have sold 3366 units in September 2013 as compared to 2727 units in September 2012. This is a growth rate of 23%, and they are ambitious of notching higher figures in the coming times.
We are planning to make this a monthly affair. Request feedback from you all on how do you want to see the data here…