Tata Motors has announced that their smallest entry level car, the Nano, has been crowned as the Most Trusted Brand in the hatchback category in the Brand Trust Report, India Study – 2015 for the third time in a row. The Brand Trust Report, India Study 2015, lists 1,000 most trusted brands of the country, picked up from 19,000 unique brands, from 270 different categories.
Since last year, Tata has been trying to to give Nano a complete image changeover from a cheap car to a smart city mover. They launched the Twist with power steering and a few other changes and have introduced a lesser variant XE recently.
Tata also showcased an AMT version of Nano at the Auto Expo in February 2014 which also gets subtle changes to its looks. It will be launched sometime this year and will also come with a bigger fuel tank and an openable rear hatch!
However, all this has not really translated to its sales. According to SIAM, in January 2015, Tata produced 2078 Nanos and sold 2000 in the market. Cumulatively (ie from April 14 to Jan 15), 13,801 Nanos have been produced and the company has managed to sell 13,333 to customers.
If these figures do not look dismal, let us bring a perspective to it. All these figures are lower than their corresponding sales/production figures for last year.
On the contrary to what the sales figures reveal, let us tell you that Nano is a really decent car and its only because of improper marketing and image it has suffered this fate. It seems Tata has identified the issue and is working on plugging this gap…