Before the Zest, it was the Manza and the Indigo eCS that took up the mettle for Tata in the C-segment. While initially, Manza did sell in decent numbers, however it lost its sheen with the oncoming of more contemporary cars in the country.
Tata’s most important salvo at the Indian car market is their compact sedan Zest which has been very recently launched in the market. But what is it that has changed that gives Tata a hope that the Zest will fill the chinks in their armour?
What is a compact sedan in Indian terms? A car based on an existing hatchback with an added boot to the rear to still keep it under 4 meters so that it is eligible for the lowest excise duties (which are 8% currently) as the hatch sibling.
It is Tata Motors which should be credited for exploring this sub 4 meter compact sedan segment in India with its Indigo CS. It was the leader until other biggies like Maruti Suzuki and Honda joined the bandwagon with their Swift Dzire and Amaze compact sedans.