Tata Motors is on a product rampage. They have or are in the process of revamping all their existing products. But the bigger game is the new products they have planned for an onslaught in the market.
Tata Motors has been bleeding in terms of sales volume. With makers like Maruti and Hyundai ruling the Indian automotive market, other makers are getting aggressive to snatch a bigger pie of the market. Amidst all this Tata has been stuck in no man’s land!
Tata Motors, India’s fourth-largest passenger vehicle maker is not doing well. And that’s official and known to the world! What’s giving it a bad report card is dynamism, or rather the lack of it, both in new product conception and launch.