When Mercedes launched the 2014 version of its flagship S-Class in the country earlier this year, the first allocation of 125 cars were sold out in just 16 days! Obviously motivated by such vigorous Indian embrace, the German decided to initiate assembling the CKD kits of the S-Class at its Chakan facility near Pune.
Right then, a quick question before I dive into the thing I am here for. What carries more weight? Expectations or responsibility? Responsibility, you said? Stuff and nonsense! You can always shirk responsibility.
They say it’s lonely at the top and Mercedes Benz S-Class would’ve agreed to that if it wasn’t watching the 7-Series, the A-8, and the JaguarXJ in its rear-view mirrors. When Mercedes Benz India Limited (MBIL) started out in 1995, anybody who was somebody had a Merc. Or wanted to have one.
As per announcement of Daimler AG, the parent company, Maybach will cease to exist as a brand from 2013, and it seems that the process has already begun.