ARIA is one car which did not do as well as TATA might have expected. The first reaction when TATA planned to launch this 15 lakh crossover was, “Who will go for a 15 lakh TATA car?” Realizing this TATA launched a downgraded 4×2 variant reducing the price tag as well.
Tata Aria 4X4
SCOOP: Is this the 155BHP ARIA for India?
With a lot of fanfare TATA launched the big bulky crossover ARIA at a 14-15 lakh price tag in 2010. Everyone was apprehensive of the price point it was put at – many of my friends came to me as said “Who would want to put 15 lakh for a TATA!” In came the … Read more
Exclusive: TATA Aria Left Hand Drive spotted testing
It was a day where I spotted five vehicles under test at the Pune-Mumbai highway. The most prominent one is this Left Hand Drive Tata Aria. This is a clear indication that Aria is going to foreign countries which drive on left hand. The model I spotted was all black 4X4 variant. There were … Read more