Tata introduced their first mini-truck, Tata Ace back in May 2005. They followed it up with passenger carrier Tata Magic in June 2007.
Both the vehicles are based on the same platform and have together crossed the One Million sales mark in August 2012. It took both of them exactly 2680 days to reach this milestone. At the end of October 2012, total sales of Ace stood at 10,59,135 units, out of which 9,97,133 units are sold in India and 62,002 units in international markets.
Here are the main pointers about Tata Ace and Magic
- Every 4th commercial vehicle sold today is either Ace or Magic
- In 2010, this duo became the first one-lakh-per-year goods commercial vehicle.
- The second half of this million sales have come during the last two years only.
- At least 60% of Tata Ace / Tata Magic owners are semi-educated youth – first-time users – who have launched goods or passenger transport operations with their vehicles.
- Tata currently has 1346 showrooms (from only 210 outlets earlier) which sell these vehicles
- Tata is also raking up the production capacity. From 30,000 units per year in 2004-05 in Pune, Tata has a dedicated plant in Pantnagar (Uttarakhand) with a capacity of 5,00,000 annual units.
- Tata Ace / Tata Magic family market share today is 78% in cargo segment and 79% in the passenger segment.
- Tata plans to zip through to the next million in 36 months only!
Tata Ace Variants:
Tata Ace has the following variants:
- Ace HT
- Ace EX (with stop-start technology)
- Ace CNG
- Super Ace (1 tonne)
- Ace Zip ( introduced in 2012, a micro truck with a payload of 600 kg for deep penetration door-to-door goods movement.)
- Magic HT
- Magic CNG
- Magic Iris (launched in 2012 as a 3-4 seater four-wheel passenger carrier for better comfort of commuters who depend on small auto-rickshaws.)
Tata Ace International Presence
Tata Ace is sold across 24 countries which include: Angola, Bangladesh, Bhutan, Congo, Djibouti, Ghana, Ivory Coast, Italy, Kenya, Morocco, Mozambique, Nepal, Nigeria, Philippines, Senegal, South Africa, Sri Lanka, Sudan, Tanzania, Thailand, Uganda, Vietnam, Zambia, Zimbabwe.