According to us, if Tata Motors want their upcoming hatchback Bolt to succeed in the B2 segment, they will have to launch the car at a shockingly low price, even if that are ‘introductory’! So how about something around Rs 3.99 Lacs or under…?
A dealer in Delhi will have us believe that the ex-showroom price of the car will start at Rs 3.8 Lakhs for the base petrol variant. Zest did come with an attractive price, however it was not a shocker for sure. However, things are different with Bolt. From its exterior appearance, it appears to be a (significantly) better looking Vista. Moreover, the B2 hatchback segment in India which will be Bolt’s playground has the highest number of competitors. Zest had a much lesser rival list!
On the product front, we really liked the car. Not only has Tata designed a real good looking hatchback but it also gives a feeling of a much better-put product, which was not the case with earlier Tatas. Aiming for a complete makeover, they need every step to hit the bull’s eye.
The B2 hatchback segment, along with the highest number of competitors, is also the largest seller in the country. So, Tata will be expecting, if Bolt can not displace any other model, it will add to the overall market some/many thousand units every month.
Bolt already has an interesting features list, even in the base variant and a correct marketing will definitely yield them dividends. Along with the dealer where we got these pics clicked, we are also betting at a price tag of somewhere around or under Rs 3.99 Lakhs which is so very important for this car to make that initial hoopla and bring truck-loads of public into the showrooms.
For the starters, Bolt will be launched within this month and will come with the same 90PS 1.2L Revotron engine in petrol and the 75ps 1.3 L MJD diesel sourced from Fiat. While the online bookings of the car have been on for quite some time for a fully refundable amount of Rs 11,000, the dealer insisted on a booking amount of Rs 5,000 which is surprising.