Tata Launches Zest Studio in Delhi; Will go to 5 Cities

Tata is using one of its most comprehensive promotional strategies ever to promote its upcoming compact sedan, Zest. In a recently concluded twitter contest, called as MyCityMyZest, Delhi emerged as the winner with highest number of tweets.

So Delhi will be the first City to experience the Zest. The first Zest studio was set up in Ambience Mall, Gurgaon and remain in the city till September. These studios will give an opportunity to car enthusiasts to test drive the Zest and engage in various activities and interactive games.

Tata-Zest-Studios

The contest saw 84,440 tweets with over 4,361 participants tweeting till the last date to get the Zest to Delhi. Well the Zest has certainly garnered a lot of interest in Delhi. This comes a few days after Tata launched the Revotron Engine lab in the same shopping mall. The Zest Studio will go on in the city till September 5, 2014. These studios will allow prospective customers to test drive the car and participate in various activities and interactive games.

At the Zest Studio, customers can experience the car as well as get to know everything about it through a high-tech Interactive Touchscreen Brochure, the same one which was showcased during the Revotron Engine lab. Customers can play the Revotron Challenge game to experience the multi-drive mode of the engine. People can also participate in the Zest Mode Quiz to determine whether he or she is Sport, Eco or City mode person.

Tata-Zest-Pics-front

The Augmented Reality App allows users to get themselves clicked with a virtual Narain Karthikeyan and upload it on their Facebook page. These studios will make their presence felt in malls and corporate offices across 5 cities, with Delhi getting the first one on 18th July and later in 4 other cities from 19th July.

Here is the Zest Studio Schedule in Delhi:

City Dateline Location Time
Delhi-NCR July 18 – 20, 2014 Ambience Mall, Near Toll Plaza, Gurgaon, Haryana 11 AM – 8 PM
July 19 – 20, 2014 Promenade, Vasant Kunj, New Delhi 11 AM – 8 PM
July 19 – 20, 2014 The Great India Place (GIP), NOIDA 11 AM – 8 PM

People in other cities can experience the car online at Zest Studio’s official site where you can access all the information related to Zest along with technical specifications, image gallery and the latest reviews on the Zest Drive. Tata is all set to launch Zest early next month.

Complete Coverage on ZEST

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