Tata Motors is spanning its wings across and the latest country they have entered is our neighbours, Bangladesh.
Tata is already present in Bangladesh since as early as 1972 and have buses in their portfolio. They have now entered the passenger car segment.
With this official entry, they have launched the following 3 models:
- Tata Indigo eCS
- Tata Indigo Manza
- Tata Indica Vista
The authorised distributors for Bangladesh would be NITOL Motors. For now, these cars would only be available in the capital city of Dhaka with an exclusive showroom.
By 2013, Tata plans to cover three more cities with one showroom in each of them.
On this occasion, Tata Motors Managing Director, Karl Slym said, “We are happy and honoured to enter Bangladesh with our passenger cars. Our 40-year association with Bangladesh has given us an insight into the aspiration of the country’s motorists. They will be central to our business – we will delight them with the performance of our cars and the comfort and excellence of our service, and establish ourselves as we have in commercial vehicles since 1972.”
Mr. Abdul Matlub Ahmad, Chairman of NITOL Motors, said, “Our association with Tata Motors goes back over two decades, and we are extremely happy that, in addition to commercial vehicles, Tata Motors has now placed their confidence in us to market their passenger cars and utility vehicles. We share Tata Motors’ commitment to its customers in building a business for perpetuity.”
Tata already has significant presence in many markets of the world. It remains to be seen how would Bangladesh market accept Tata’s products in the passenger car market. However, by launching more contemporary products, Tata would be hoping to get a good response in the new market.
Meanwhile, back home we also know that Tata Motors is preparing at least two new variants of Indica Vista – Quadrajet 90 and Vista CR4, exclusive spyshots of which we have shared with you earlier.