Tata Nano might appear to be quite smaller in stature, but when it comes to robustness and reliability, it is probably one of the toughest cars around in Motown, or that is what Tata Motors wants to portray. The Pune based auto major had marketed the Nano as a “People’s Car”, hence they had to bear in mind the extreme Indian conditions that it could probably be subjected to.
Few years after its launch, Tata’s belief and our opinion as well seems to have been vindicated. The talk of the moment seems to be the two different expeditions that panned all over India, and astonishingly, both were accomplished using the cutesy Tata Nano. Mr. Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors and India’s first Formula One motor racing
driver, Mr. Narain Karthikeyan were among the who’s-who present at the occasion to celebrate these two “EPIC” expeditions.
Both Mr. Yadav and Mr. Karthikeyan felicitated Mr. Srikarunya Subrahmanyam, a Bangalore based motoring enthusiast and his team, for entering the Guinness World Records. Mr. Srikarunya Subrahmanyam and his team rewrote the Guinness World Record Book by completing the longest journey of 10,218 kms, in a Tata Nano in just 10 days, thereby demolishing the current record of 8046.74 kms. The team left Kanyakumari on March 21, 2013 to circumnavigate the country and successfully returned as world-beaters to Bangalore on March 30, 2013.
Tata Motors also unveiled the book ‘Atop the World’ authored by Mr. Thomas Chacko. The book narrates Mr. Chacko’s tale of travelling throughout the country on a Tata Nano. Mr. Chacko pushed the Nano to its very limits on a 78 day journey that exposed the Nano to vagrant weather conditions as well as inhospitable terrain. Nevertheless, the Nano emerged out unscathed, albeit a little shaken but definitely not stirred, purring in all its triumphant glory. Mr. Chacko had completed his expedition on 21st July, 2012.
Mr. Ranjit Yadav lauded both the remarkable achievements, and couldn’t help himself from dwelling on the robustness and reliability of Nano as had been brought to the fore in many rallies organized by the Tata Nano and individual motoring enthusiasts as well. He also reminded that it was the Tata Nano which pushed India to the world map of automobile manufacturing, with regards to frugal engineering.
Mr. Narain Karthikeyan was no less enthralled by the passion shown by the members who undertook these two above-mentioned daring expeditions. He expressed that there has been a surge in the number of people who have the zest for travelling in them. According to him, tough and rideworthy cars like the Nano bring out the best in such adventurers and urge them to go the extra mile.
The Nano has been facing sagging fortunes as of late. Tata Motors has unveiled the 2013 version of the Nano which betters the earlier version in many counts. Could this refresh and individual stories of glory act as a shot in the arm to boost slackening demand?
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