Just as the 7th edition of the Indian Premier League (IPL) is kicking in, Tata Prima has announced itself to be the title sponsor for King’s XI Punjab Cricket Team.
Cricket is the most followed sports in our country and IPL is the latest rage with a horde of followers. The Target Rating Point (TRP) of IPL in India has been known to be second only to the Cricket World Cup Finals. The idea of teams and players has been ‘inspired’ from the English Premier League, which is the English professional league for men’s association football clubs.
Tata Prima was last associated with sports when they introduced Truck Racing to India at the Buddh International Circuit in March. In stadium branding, logo and kit badging will get Tata Prima the much needed brand visibility. Interestingly, Tata Prima will be the 14th addition to King’s XI Punjab’s sponsor list.
Tata believes cricket is a very integral part of the Indian mind set up, and trucks are the very thing on which the country survives. Being a part of this festival of cricket seems to be a great move. Tata Prima hopes to bring the same level of commitment which these cricketers have for this sport.