A precursor to the sales expected in the festive season could be seen across the industry in the last month where, save for one or two, almost every car and bike manufacturer showed positive trends in sales. Toyota Kirloskar Motor (TKM) was no exception and it registered a growth of four per cent by selling 12,552 units in September 2014 in the domestic market as compared to the 12,015 units sold in the same month, last year.
However, the company exported 1,500 units of Etios series last month, which is less when compared to the 3,780 units exported in the same month of 2013. N Raja, Director and Senior Vice President, Sales and Marketing, TKM, is of the view that ‘the industry is beginning to gradually turnaround and positive market sentiments combined with the festive season is expected to boost sales in the coming months as well.’
We certainly agree with him as sales in the festive season will, in all probability, cause all companies to celebrate, and the high domestic numbers should more than cover the exports deficit, if any.
Toyota’s range in India at present comprises the Innova, Etios Liva, Etios sedan, Etios Cross, Corolla Altis, Camry, Prius, LC Prado, and LC 200. The company is also busy testing the new Innova and new Fortuner, and it recently launched a limited edition of its MUV with ABS and airbags, etc. The company has also topped the J.D. Power new-vehicle sales satisfaction’ survey in India which basically means that Toyota customers are the happiest among all the car companies’ (mass market) when it comes to the whole buying process of a new vehicle.