Toyota Etios will be discontinued in Brazil if a report on autonetmagz.com is to be believed. It’s said that the company has cited ‘poor sales’ as the reason behind it but has also added that the next-gen all-new Etios will be launched in Brazil in 2016.
The blog mentions that the car managed to sell one lakh units of the car in 20 months whereas the rivals’ sales generally reach 1,22,000 in just twelve months. In Brazil, this Toyota competes with Hyundai HB20 and Chevrolet Onix. The report identifies the Toyota’s lacklustre interiors and subdued exterior as the main reasons for its unpopularity.
To boost sales, Toyota had pushed the car into the Taxi market as well but even that does not seem to have helped much. The company expects the new Etios, to be launched in 2016, to do much better as compared to the current model.
In India too, the Etios sedan and Liva hatchbacks have not really set the sales charts on fire, and the reasons are not different than those in Brazil (or even Indonesia for that matter). The drab interiors of the Etios have hit Toyota by twice the amount of impact they would have had in case of another company in India. Firstly, the Etios sedan and Liva hatchback play in the territory occupied by Honda Amaze, Maruti Suzuki Dzire, Hyundai i20, and Maruti Suzuki Swift, and all these cars, especially the i20 and Dzire, provide way better interiors than Toyota does in the Etios or Liva.
Secondly, Toyota is perceived as a premium brand in India and the Etios/Liva interiors are just not what people have come to expect from Toyota. That being said, the company recently launched the facelift sedan and hatchback and both the cars come with refreshed exterior and interior, and the standard fitment of ABS and dual airbags across all variants itself makes for an immensely compelling reason to buy one of these!