Fiat has officially announced Discount Dhamaka along with benefits of upto Rs 1.10 Lakh on its cars. This festive discount scheme is Fiat’s major attempt to attract prospective customers to their showrooms.
Despite the presence of some fantastic products, Fiat India is a laggard in terms of sales and has one of the lowest market shares in the country. To give you an idea, in September 2015 Fiat could manage to sell only 539 units. That’s the lowest in the industry if you don’t count Isuzu and Force Motors. Hopefully with this attractive discount scheme and the upcoming Punto Evo Abarth Fiat will finally manage to garner some sales.
Here’s a list of all the benefits available on the various models: