Figo vs Ritz? Read Detailed Buying cum Ownership Review of Ford Figo TDCi ZXi

Many people have come over to us and asked questions related to Figo. Here comes a detailed buying cum ownership review from Raunak Verma  who hails from Hyderabad and works for a premier IT company. Read on to know the little details about the car.


Raunak Verma

Brief Introduction:

Year 2009:

Owned a pre-worshipped Palio and used it for almost 3 years. What a car, amazing handling, spacious inside, a pretty big boot, and the wonderful 1.2L Petrol engine.

In the 3 years that I used it, apart from the regular 5K service intervals, did not have to spend a single rupee on it otherwise. A no nonsense zero maintenance vehicle!

Cut to 2011:

Had to buy a new car. The palio was doing good but started showing its age as it was a 2001 model. The suspension, the battery, the AC etc had retorted to ‘no-work’ mode and finally I had to sell it off with a (very) heavy heart.

Raunak with his Ford Figo Zxi TDCi


Petrol or Diesel:

The biggest question for me when I went into the market was “Whether I should buy a petrol car or a diesel car?” Petrol was Rs 45/- in 2009 when I bought the Palio. An average of 10-12 kmpl would not bother my pocket. Soon, it rose to Rs 75/- and I was a little apprehensive of buying another petrol vehicle. A few people also predicted that it might make a century before Sachin :P.

Was not in favor of the CNG/LPG kits because of three primary reasons:

  1. The frequently used boot space goes for a toss
  2. Had to go around 10-15 kms to get the Gas topped up.
  3. There is indeed a noticeable difference in the performance of the car.

With my limited running of 500-700 KMs/Month, which was supposed to increase to a max of 1000KMs/Month, a Petrol would make a better choice. Especially the kind of discounts all the manufacturers were giving on them.

Ford Figo review

Sat down, did a whole lot of Math, and concluded that an average of 700 kms, with a minimum period of 5 yrs, I would be able to breakeven the cost (even if you include the extra interest paid on Diesel vehicle) between diesel and petrol. Also, the peace of mind that diesel brings was one of the deciding factors. An occasional outstation trip on Diesel v/s Petrol, the cost of a full tank on Diesel vs petrol etc pushed me more towards the diesel thing.

The Contenders:

  1. Maruti Suzuki Ritz:

This had it all:

  • The 1.3L FIAT diesel engine
  • The Maruti badge, which means low maintenance cost.
  • The amazing service network, cheap spares etc.
  • The tall boy stance, the mini SUV feel.
  • Amazing drivability on highways.

Loved it. Loved the unconventional looks too. Most of the people said: “What, Ritz ! It feels as if a truck has smashed it from behind.” Or “Oh !! that’s pretty ugly” But looks indeed are subjective and I liked this ‘different’ car from Maruti.

What held me from booking Ritz:

  1. Turbo Lag: It was pretty evident. Most of my driving was concentrated in in-city traffic. It scored a few less points here since it sometimes is really a little pain to keep shifting gears amidst slow-moving heavy traffic.
  2. The interiors: Dull, boring, not too airy. Feels a lot big from outside and too small from inside.
  3. The VFM aspect: If I have a billion, I would still see the value for money perspective, a proper Indian middle class mentality maybe. On road price for Ritz LDi was Rs: 6,37,000 after a couple of discounts. On this I was missing out on, power windows, a music system, small tyres, tilt adjusting steering, boot space, remote locking etc.
  4. The tyres: Somehow I was not able to digest the fact that I will have to drive around with 165 rubber. Neither the pocket allowed me to upgrade the tyres. Wonder, why does Maruti keep its cars severely under-tyred!

I was sold on Ritz after I took the TD but the above mentioned points kept on playing in my mind. It was the battle of heart (Ritz) vs mind (something more VFM) in which the latter won.



2. FIAT Punto

Loved: Everything, the engine, the performance, the space.

Hated: Cheap and flimsy interiors. Not made to last. And the TATA dealerships. They are not too keen on selling FIATs it seems. The A.S.S. was again a problem. Went to a TATA’s workshop when I had the Palio for a regular service, did not get a good response. Since then it was tata to TATA.

As it is said: “Everyone loves the Punto, no one buys it“. I, too, was one of them!


3) Tata MANZA:

Loved the car. There is space, space and acres of space. The Beige up-market interiors. Sadly, it was out of budget.


4) Toyota Etios/Liva: Did not like anything, hated a lot of things though. Cost cutting and more cost cutting, reminded me of my workplace! Come on Toyota, had you not launched it, you would have been a more respected manufacturer in my books!


5) Swift and Polo: Swift was ruled out for the atrocious 6 month waiting period, and being a bit overpriced IMHO and Polo because it was Volkswagen and I was not very much interested.


6) Ford Figo: Never thought about this car. Just for the sake of it, called Ford, they arranged for a TD the very next day. +1 to them.

Drove the diesel titanium one. Was a little apprehensive once the dealer got the vehicle. Could hear the engine noise on the 3rd floor of the apartment I live in. Well, got inside, and was immensely impressed with the space it offers. It may not be that huge from inside, but the big glasses all around, a huge windshield etc play a major role in convincing one that it indeed is more spacious than Ritz.

Drove it for a couple of kilometers. The engine sound was quite less inside. Observed that its more when the engine is idling, not so much on the go, and not that bad when you are inside the car with windows rolled up.

Could not believe that I am driving a Diesel hatch. It behaved like any normal petrol one. No lag, not so much noise. Great handling, cornering, a super bone chilling AC and what not.  But I was a little disappointed with the fact that it is not a great on road performer like the Ritz/Swift/Punto. The 1.3 MJD indeed is a gem of an engine. and I wish Ford also took the same from FIAT, only for my car 😉

I was impressed with the Figo, called for a petrol version TD after a couple of days, and was shocked that the engine performance was as bad as i20. Was difficult to overtake others, could not even try spirited driving as it had no juice at all. So there goes the petrol, diesel it had to be.

Figo_The Back


No one in the family has ever bought a Ford. It has been just Marutis, Hyundais for us till now. I did not like the Hyundai i20 CRDi at all. As it was overpriced, also my Dad owns the petrol variant back home. Got in touch with some friends who had laid their hands on Figo, and enquired about upkeep costs, after sales service, handling, major/common issues etc. Got a nod from most of them and decided that it is the CAR.

Well, we (me and my ‘new’ wifey) had a deal, I would choose the car, and the color would be of her choice. Thank god Figo doesn’t come in pink or mauve 😛

So, the color that was finalized was Sea grey, though I tried all tricks of the trade to change it to white but in vain. Side effects of marriage I guess, its you who have to settle down, No..?

Booked the Zxi variant. It came with the following features:

  • 2 front power windows
  • A bluetooth compatible decent stereo and 4 speakers.
  • Body colored door handles/bumper
  • Rear Defogger
  • Tilt adjusting Steering
  • A super duper bone chilling 154 cc compressor AC.
  • Remote central locking. The key can be programmed to open only the drivers’s door too.

Note: The AC is indeed a boon. In hot Hyderabadi summers it takes hardly 5 mins to cool the cabin at a fan speed of 2.

Figo_View from the Rear seats

Booking and delivery:

Booking the vehicle is always easy. The whole showroom is at your service. Apparently, the delivery was a breeze too here.

So booked the vehicle, a Sea grey Zxi by giving them a 10K booking amount. Was promised that I’ll get a delivery in 2 weeks. Went to SBI for a car loan, and it was processed in 2 days. Great work SBI!

No follow up from my side, and exactly 2 weeks later I get a call from Ford “Sir, your vehicle is ready, pls take delivery by tomorrow”

I told them not to register it till I do a PDI. Also asked if it has got Bridgestone rubber as requested, and the answer was negative. I had no choice but to go with noisy MRF’s.

Note: I am no tyre guru, but loved the Bridgestone performance in my Palio. They were good to use even after 60K KM’s on the ODO.

ZXi is the second variant in Figo family after top-of-the-line Titanium. The final price after all discounts, extended warranty etc was Rs 6,25,000. The difference between this and Titanium was another 40K approximately.


D-Day: Went to the showroom, did a PDI, and was satisfied. And the delivery process started. Temp registration, freebies, documentation etc.

Got the delivery in around 2 hours, with a box of chocolate, a tissue paper holder and lots of smiles from the sales team.

Went to the nearest pump and did a tankful, which I would have never even imagined to do if it was a petrol.

It gobbled up around 42 Litres. The DTE (Distance to empty) meter  started showing some 600+ kms. Was I happy? hell yeah ! A first tankful in Rs.1800 and its already showing an approximate mileage of 15 KMPL. good job diesel 🙂

Ford Figo ownership experience

Got the following freebies from the dealer:

  1. Mud flaps: The hard plastic ones. Tried a lot to get the soft ones but they said they dont have stock yet.
  2. Body cover, mats and boot mat.
  3. Sun filming, which was done after some days.




  • The car has done around 5500 Kms in 6 months. Returns me an average of 16-18 KMPL in city, 95% AC, and 18-20 on highways with almost 100% AC.
  • People do claim that they get 22-24 kmpl, but I am happy with what I am getting.
  • The on road performance is good. It behaves like a petrol with a lovely linear power delivery and accelration and gives an average like a diesel. So all is good.
  • The cornering, handling at high speed is superb. It is a very very stable vehicle on high speed. Feels quite grounded.
  • The Bluetooth compatible stereo is really great in this price range. Paired my Nokia/HTC phones easily, and lets me talk without disturbance on the go.
  • The AC. Again, its amazing. I need a AC almost all the time. My running in city is with 95% AC, the 5% is only if the weather is beautiful. In hyderabad, one can drive with AC during day even in winters. So its a boon. Thank you Ford for the best AC ever.


The engine performance:

No, its  not a car for an enthusiast. They need something like a 90 HP Punto, powered by a Pete’s box. I don’t, for my commuting purpose it is a gem of an engine. I do feel a bit underpowered on the highways, but those are very few occasional trips. It allowed me a max speed of 140 kmph (speedo) with 4 people on board with AC on Outer ring road. Well, I am pretty sure it wouldn’t have gone after that.

Nice, airy, spacious interiors , and a HUGE boot. Can be used to move your house as it gets all flat by removing the rear seat. Have used it to this max extent 3-4 times already.



  • The build quality: The exterior somehow does not feel built to last, and so is the interior.  I felt a lot safer in Palio than being in this. Pretty sure now even in a small accident the damage could be big.
  • The black dash: No, I did not take the coral one. It was impossible! But the black dash reflects back a lot from the windshield. Its annoying at times.
  • Storage: The boot is good, but not the storage. They could have easily given something at the rear doors, and some cubby holes near the handbrake.
  • Seats: Seating position is good. You get a good view of the road ahead. Unfortunately the under thigh support could have been better for front seats, can’t comment on rear, as have never used one.
  • Ground Clearance: Not much of an issue, but took me some time to adjust to this.

Service history and issues

No major issue faced with the car. Only there was some rattling at the rear left side column which was fixed by Ford during 1st service. The 1st free service was @2500 kms. No oils/filers etc were changed, they said it’ll be done in 2nd service @10K only.

A regular check up/top up of fluids etc meant that now I could rev away to glory. And that’s what I did exactly. Performed pretty good at higher RPM’s.

Figo_The Key

Other Important Pointers:

  • This is a purely VFM car. Nothing more, nothing less. Enuff said.
  • The choice of Figo over Ritz was only because the features in Ritz as compared to Figo were far too less. Had to upgrade literally everything (read power     windows, tyres, Music System, Tachometer) if I had bought it.
  • The average does not concern me much. 16-18 or 20-22 kmpl is almost same for me. Maybe the Palio taught me this!
  • The bluetooth and AC is god sent. I don’t use the former much as it drains out the phone battery. But the AC is truly the best I have ever come across.
  • The ICE is USB and iPod compatible too. So no issues on long drives 🙂
  • The boot comes with a small lamp, useful when you open it in complete dark surroundings.
  • The tool kit consists of Red Reflectors. Just in case you have to change a punctured tyre on a night . Good though Ford
  • Ford’s follow up on issues, service interval reminders etc till now has proven that it has got a decen A.S.S. I hope it remains this way.
  • Ground clearance is not a major issue untill the car is fully loaded with say 4 people and luggage. After that one has to be a little careful.
  • Stability at high speeds on highways is comendable.
  • The Air con vents shut and rotate completely. Quite useful when someone does not want to take that cool air directly.
  • The Sun Visor could have been a little bigger. The passenger side visor comes with a vanity mirror.
  • The over head in cabin lamp is pretty decent.
  • The boot opening control is right there next to the steering. A boon considering how many times we have to open the boot nowdays for security checks  almost everywhere.
  • The wiper and indicator controls are on the other side; Takes some time to get used to it.
  • Brakes could have been a little better. I feel the response time is a little more that what is expected.
  • I miss the temperature scale. It should have been there. Ford tells me that if the engine feels it’s too hot it’ll flash a red light. My concern: What if it’s too late then?
  • I in no way regret the decision of taking it. It serves me well of whatever I have demanded till now. En-route to Srisailam it took the Ghat section with 4 people and on AC pretty well. I hope it keeps on serving me well.


Figo in Pictures:

Figo_Round Air Con Vents
Figo has the biggest compressor motor in this segment and it works like a charm.
Figo_Rear seat space
The car is spacious with plenty of legroom. Seats could have done with a little more thigh support though
Figo_No Dead Pedal
Absence of dead pedal. Is missed on highway drives
My Figo came shod with MRFs I would have preferred Bridgestone! Still, these do a good job. I also like the default rim cover.
Figo_Front door pockets
Front door pockets. Decent holders
Figo_European style headlamp controls
European style headlamp controls
DTE is distance to empty. This shows how much your car would run before the tank would run dry. Very useful feature
Figo_decent sized glovebox
Decent sized glovebox. You can keep regular stuff inside. Not too big though.
Figo_Boot Space
At 284Ltrs, Figo has one of the most spacious and useful boot in this segment. It can carry full sized bags easily.
Figo_AC vent near the leg
AC vent for legs, nice feature this!
Figo_12V socket and front storage
12V socket and small cubby holes for small stuff like mobiles and wallet just ahead of the gear lever.
Steering, a little bland but nice to hold
Figo_Wiper controls at wrong side
Typical of Ford, Wiper controls at the wrong side. You get used to it after a while
Figo_The Back
With those christmas tree lights, lower profile, rear looks matched and in proportion
Figo_The center console
Center Console looks simple and sober. A fair-bit of information on display as well
Figo_The ORVM
The ORVM’s are pretty good and provide a good view.
Gear knob and music system. Quality of music is decent nothing great, nothing bad!

Would I recommend Figo?

I would definitely recommend people to buy Figo if someone comes across looking for an advice in this price range. It is one of the most value for money cars in the market today and has a good fuel efficient engine. It is a perfect car for all kind of city-roads with its lovely linear power delivery, there is no spike anywhere which means no tantrums.

This buying cum ownership experience was written by Raunak Verma. You can also get featured and share your buying experiences and ownership reviews by sending us an email on ‘‘ or by using this form.

Hope you liked the review and a lot of your queries would have been solved. Do share your feedback in the comments section below.


28 thoughts on “Figo vs Ritz? Read Detailed Buying cum Ownership Review of Ford Figo TDCi ZXi”

  1. Very informative and well written review Ronnie. I think the Ford guys should send you a check for all your effort 🙂

    Letting actual users share their experience – This is something new and very useful. I think a regular user can provide a more authentic review on the long-term performance of a vehicle. On that note, can’t we have a user forum here for sharing experiences, post inquiries etc… eh Saad?

      • Amit bhaiya: Thank for the kind words. I hope my writing skills improve with the miles I crunch with this milecruncher.
        Also, will keep on updating with the long term ownership also once it completes 10k, 20k miles and so on.

        • @Raunak: So you’ll cash on the amazing popularity you have received in your debut article by writing the sequels 😉

        • Raunak, very good review!But u make me in big confusion because i was planning to buy figo Zxi petrol before reading this review.As u said that petrol version is not up to the mark and diesel is out of my budget.

  2. @Saad: Raunak has got a real talent. You must take him as a full timer.
    @Raunak: Excellent review. No doubt, i already liked figo but now started loving too. I wonder why you didn’t check the Hyundai cars. I strongly recommend i20-diesel !

      • I do agree it is costlier than Figo. but engine size (1.4L)is same for both and have better performance in terms of power (never drove figo, considering on paper results).ie better P/Wt and T/wt ratio. and also feel mileage is same or slightly better than figo.
        i20 is also ahead in width length,height,boot space.
        No offence to Ronnie’s figo !….:D i still love figo !

  3. What a nice review.. very detailed.. even I do own a figo titanium red.. n quite happy wit the car. Only problem is the ground clearance it really sucks… too bad on off roads, but the car is damn good in highways, I have done a speed of 165kms/hr on the Hyderabad – Bangalore highway, its very stable and the abs does so good while sudden braking…

    • Thanks Bulu…
      Yes, the car is one…or lets say the MOST VFM diesel hatch in the country right now….
      The ground clearance issue — lets see if Ford rectifies that in the facelift slated to come around Diwali…

  4. You inched and inched the figo with different angle. I am one of the proud figo diesel owner..Goooooooooooooooooo foooooooooooooor figooooooooooo…Dont wait for swift!!!!! bad idea!! Figo amazing vehicle.

  5. Saad, I am searching and reading reviews of the Figo where ever available. As I was reading this review, it felt like I am reading my own story.
    I had gone through the same selection process, but I had started with a WagonR CNG. Booked the WagonR, cancelled the booking and went for the Figo. And looking at the pics, I am also buying the Figo from the same showroom (Fortune Ford, Tolichowki). I have to agree, their customer service is top notch. They always greet you with a smile which is very pleasant.

    I have ordered the Ford Figo Zxi with Fog Lamps, Seat Covers, Rear Parking Sensor and Roof Rails as add on accessories. All of these working well with in my budget of Rs.6.5 Lakhs.

    As a matter of fact, I will share this review page with others when I recommend Ford Figo to others. You have captured all that I have gone through very nicely.

    Thanks for taking time to write.

  6. Raunak, have you tested the mileage on the Figo? Kitna deti hai? I am yet to check on my next 2nd tank fill. 1st tank fill done 4 days back. Travelled about 200 kmts and fuel indicator is one point above half now.

  7. Hi.. I am planning to buy a hatchback within 4.5-5.5lacs budget. I am very confused to go for petrol or diesel vqriqnt. Basic requirements:
    *Low or no engine noise.
    *Decent interiors.
    *8-10yrs life.
    *Low maintaince throughout.

    I have narrowed down to:
    a) Ford figo diesel celebration.
    b) Chevy Beat diesel LS
    c) i10 Era Petrol
    d) Eon Magna Petrol

    **I am a first time car buyer. So it should carry a feel of premiumness :P.

    Guys please help……

  8. Quite a comprehensive review……thanks mate. I am willing to purchase the ZXi model (petrol) as my budget is Rs 500000 max; but am disappointed to hear from you that acceleration of the same is poor….both petrol n diesel are around 70 bhp, then howz this difference in acceleration………Would you recommend me buying ZXi (petrol)?

    • Shayaan, while Figo diesel is a lovely car, the same can not be extended to its petrol variant.
      You definitely have better petrol cars in this segment..

  9. I am planning to buy a car. But i had much confusion on taking a petrol or diesel.
    I finally filtered after my test drive
    1. figo – diesel
    2. Ritz VXI – petrol.

    Please suggest me.and please tell me the mileage given by both vehicle


Leave a Comment