Will Safari Storme Turn Tata’s Fortunes? Currently Sitting on 2000 Bookings

Tata motors doesn’t seem to have a good time at the sales tally for sometime now. But if it was not for their flagship SUV, they would have actually never have a thing to be a little lesser-worried about.

Their Nano has fell miserably on its face and brands sales figures, even for the month of December when car makers give out huge discounts on their cars, were quite dismal. But with the new year, breathing life in the brand will be the Tata Safari Storme.


Ashesh Dhar, who heads the Tata Motors utility vehicle group said, “We are looking at a permanent role in the SUV market.We at present have a 12 per cent market share and we are definitely seeing it increase“. Indians love their SUVs dearly and they love them all the more if they are bigger and meaner. And Safari Storme is precisely that!

Safari and now Safari Storme have had a following that even the better cars have failed to match. Tata has had nothing to cheer about for a while but the interest and volumes Storme has been generating might just turn the fortunes of the Indian car maker. Safari Storme will have a pan India reach by end of January – early February and the sales volumes will start to speak for themselves in a month or two.


According a report by Autocar Professional, Safari Storme currently is running full on orders and has a waiting of 4 to 6 weeks. Within a short span of its launch and limited presence in the country, Safari Storme has managed to sell more than 3000 units and currently sits on a backlog of 2000 more orders awaiting deliveries.

Safari Storme comes with a 2.2 litre DICOR engine which belts out 140 bhp of power at 4,000 rpm and 320 Nm of maximum torque at 1,700-2,700 and it locks horns with the Mahindra’s Scorpio, XUV 500 and Renault Duster. And with the rumor mill churning out the news of Safari Storme getting a higher powered variant, the Storme is going to take its rivals by a storm.

Also Read: Tata Safari Storme Military Version Spied


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Source:  Autocar Professional & Economic Times

Richie Rich

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