If the euphoria of Renault Duster has subsided a little, the SUV craze is not going to die soon with the Ford EcoSport coming to the fray now. The EcoSport will be sold online in Brazilian markets from July 14.
Ford will start pre-release activities from Saturday building the hype till 14th to mark EcoSports debut. However, the first traces of the car would only reach dealers by August.
The base variant called ‘S’ of EcoSport would start at a price of 53,490 Brazil Real (~14.9 Lakh Indian Rupees) and would be equipped with a 1.6L engine mated to a 5-speed manual gearbox. ABS and Airbags would be standard among other features. Apart from this, Ecosport is expected to come in 3 more variants – EcoSport SE 1.6, EcoSport 1.6 Freestyle and the top-of-the-line EcoSport Titanium 2.0. Prices of these variants are not known yet.
In India, EcoSport is expected to be launched somewhere early next year. However, Ford India has started promotional activities of the car. India is expected to get the 1L EcoBoost petrol engine and the 1.5L diesel engine from Fiesta.
So, brace yourself up for a real fight of the top brands as they slug it out for the SUV market.