Ford India has become the first auto manufacturer in the country to open a Vehicle Modification Center where customers can get various customization options without compromising on safety, quality and vehicle warranties. The centre has been inaugurated in Chennai which is also the first such Ford run unit in the Asia-Pacific region.
This new centre is located very near Ford’s Chennai factory and is spread over an area of 35,000 square feet. The inauguration ceremony was attended by senior members of Ford’s management team including John Cooper, Vice President, Customer Service Division at Ford Asia-Pacific and Nigel Harris, President, Ford India.
Ford believes that people are becoming more and more socially conscious and to make their cars stand out from the pack, they want a bit of a personal touch. Apart from that it also helps people to get exactly what they want, making their car an extension of themselves. The centre will be equipped with 19 ergonomically and premeditated modification bays which will be operated by Ford’s trained engineers and specialists and the company promises quality!
Initially the centre will offer the following three customization options for the Ford EcoSport:
- Spare wheel cover pack for all EcoSport variants
- Alloys pack that offers premium quality alloys and rear-spoiler for EcoSport’s Ambiente and Trend trims
- Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for EcoSport’s Titanium and Titanium (O) trims
These customisation options can be selected at the time of booking the EcoSport by placing the order with the dealer.