There are weather forecasts, poll forecasts, etc., but now there is one more – Vehicle Purchase Sentiment Index or in simpler words the forecast for vehicle sales. There is nothing sentimental about it though… Okay, may be a little bit. ZyFin Research has come out with an index which is basically a measure of people’s ‘willingness’ to purchase vehicles within a specific period of time, which is six months in this context.
The index is based on a monthly survey of 4,000 consumers in 18 cities across India, representing urban consumers. In September 2014, the index increased by 2.5 points to 17.5 representing a moderate increment in consumer willingness to purchase both two- and four-wheelers. This signifies that a larger section of people, as compared to August 2014, are planning to purchase a new two-wheeler or car within the next six months.