International car companies just keep stoking their interests on the Indian soil. Time after time, the list of companies trying their luck with the Indian customer is increasing. The latest to join this list is British small car MINI. The company has launched its entire range of cars in Mumbai. Unveiled at the 2012 Auto Expo, the Mini has generated high interests from enthusiasts all over India. India is MINI’s 100th outer soil country of launch, and has no plans of manufacturing its cars here any soon. All its makes will be imported; hence owning this ‘mini’ city car would be an expensive affair.
The range includes the Cooper – Rs 25.5 lakh, Cooper S – Rs 28.6 lakh, Cooper Convertible – Rs 30.7 lakh, Cooper S Countryman – Rs 32.8 lakh and Cooper S Countryman High – Rs 35.9 lakh, ex-Mumbai.
Prices have gone through a revision on what was declared at the Auto Expo 2012 because of the hike in excise duty.
Infinity Cars in Santacruz, Mumbai will be the first Mini showroom in the country. The next two showrooms will be in Delhi. The company aims to sell nearly 20 cars per month this year and open 5 new dealerships by the end.
With a country obsessed with mileage and crowd seeking CAAAR concept, let’s see how good MINI with its not-at-all ‘mini’ price tag fairs. Indeed there would be fans and appreciators buying this, but the company aims beyond, isn’t it MINI? Let’s see…..
By,
Rakesh Patel
Team MotorBash
