Making its debut at the Auto Expo this year, Isuzu has showcased their SUV MU-7 and pick-up truck D-Max. Inspired by Isuzu’s diesel engine legacy, their booth at the Expo has been designed in the form a 4-cylinder diesel engine.
Isuzu Motors of Tokyo, Japan is known around the world for its pickups and pickup-based derivatives. They are also known for their utility vehicles and diesel engines. They started out in India in August 2012 and have been testing waters with limited volume of completely built units (CBUs) for test marketing and developing a better understanding of the Indian customers.
SML Isuzu limited (formerly Swaraj Mazda Ltd) has launched at Delhi on Saturday, new XM Series of trucks. These vehicles are available at all the SML dealership and start at Rs. 13 lacs onwards. These vehicles will go on sale in March or April of this year. The XM series of vehicles were first introduced in November 2013.
Swaraj Mazda Limited and Isuzu (SMLI) have been manufacturing commercial vehicles in the country since 1985. Their light and medium haul trucks are quite popular in southern states of India and these trucks have a reputation for being tough and reliable.
When you first set eyes on Isuzu MU-7, take it or leave it is what the car seems to be saying. It looks grisly, ponderous and ungainly. And when you are told that it has a 161 odd bhp engine to pull itself and its occupants along, you start wondering if the price tag of around Rs. 22 lakh has been put there by mistake.