New 2012 Line-up Launched by Ford, Fiesta Now Starts @ 7.23 Lakhs

Good news for Ford Fiesta lovers! Ford India has launched 2012 Fiesta Line-Up that starts with the Ambiente variant. This variant is cheaper and priced aggressively. The petrol version of the Ambiente is just INR 7.23 Lakhs (Ex-Showroom Delhi) and the diesel version is INR 8.99 Lakhs (Ex-Showroom Delhi).


MotorBash Fiesta


Now the New Ford Fiesta Petrol Line-Up is like:

  • Ambiente
  • Style
  • Style AT (Automatic Transmission)
  • Titanium
  • Titanium AT (Automatic Transmission)


The diesel line-up is like:

  • Ambiente
  • Style
  • Titanium+



Fiesta Ambiente Features:

  • EPAS (Electronic Protocols Application Software)
  • Driver Side Air Bag
  • Height Adjustable Driver Seat
  • Front Seat Belt Height Adjuster
  • Adjustable Rear Headrests
  • Anti Lock Braking System (ABS)
  • Electrically retractable ORVM
  • ORVM Mounted Blinkers
  • Tilt Adjustable Steering
  • Guide Me Home Headlamps
  • 1.5-Litre TiVCT Petrol and 1.5-Litre Duratorq TDCi Diesel Engine option


Apart from these features, the top end Titanium+ variant will be updated with features like:

  • Cruise Control
  • RearParkAssist
  • Bluetooth Voice Control
  • Auto-Foldable ORVM
  • Chrome Grille
  • Additional Leather Seats


According to the President and Managing Director of Ford India, the company is trying to keep up with changing Market demands.

The question remains:

Is it a little late..?

Should Ford have done this earlier..?

Will Fiesta be able to garner decent sales now…?




Arghya Pan

Team MotorBash


News Source: AutoCar India




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