A few days back we reported that Nissan is set to make India an export hub for their cars. Now they are up with expansion plans and are set to double the production capacity. The Renault-Nissan Joint Venture is aiming to produce 8,00,000 cars annually.
The Franco-Japanese JV is working to have a line-up of at least 20-22 cars within next 4-5 years, and give a tough competition to market leaders like Maruti Suzuki and Hyundai. Customers will get to choice their cars from this line-up, consisting of entry level hatchbacks to high end premium SUVs and sedans.
Renault-Nissan is also planning to replace the branding trademark strategy and introduce cross-badging to save on design and development cost. For example, Renault Nissan is working on cross-badging Nissan Sunny, Renault Duster and Nissan Evalia in coming years, aiming to cut the development cost. But as we know the Pulse is costlier than the Micra, Renault badged products will always be available for a premium price over the Nissan products.
Mr. Takayuki Ishida, MD, Nissan India, told Economic Times: “We have increased the production capacity from 200,000 units per year to 4,00,000 from April, 2012. As demand increases in local and export markets, we keep exploring options of expanding the business”.
News Source: Economic Times