Shell lubricants, one of the world’s largest lubricants maker has announced its collaboration with BMW to provide lubricants as a recommended supplier for service fills in more than 140 countries in which BMW operates. The list of countries also includes India and the deal will be functional from January 2015.
Being the official supplier for after-market engine oil for the BMW group, which includes BMW, BMW i, BMW M, Mini and BMW Motorrad will mean that Shell lubricants will be made available to customers at the BMW Group’s network of more than 3,500 dealers, spread across more than 140 countries, including India, China, Germany, Russia, South Africa, South Korea, the UK and the USA. They will be producing and supplying BMW’s branded engine oil.
These innovative products will meet the latest BMW engine specifications and standards, moreover they are underpinned by Shell’s PurePlus Technology. This is a unique technology via which engine oils are fabricated. Using a patented ‘gas to liquid’ process which Shell has developed after over 40 years of research, converts natural gas into crystal-clear base oil. This base oil is produced at the Pearl GTL plant in Qatar, a partnership between Shell and Qatar Petroleum.
India already sees Hyundai using Shell lubricants as service fill. Ford, Maruti Suzuki, General Motor’s Chevrolet as well as Nissan also use Shell supplied lubricant both as a service and factory fill. Other Shell Lubricants customers for service fill include Hyundai on a global level, the Chrysler group in North America covering the provision of Mopar, Pennzoil, and Rotella products to the Chrysler dealership network, Kia Motors Europe and parts of the VW group, especially in Germany and China. Shell Lubricants’ existing customers for factory fill include Renault, Nissan, Ferrari, Daimler, Maserati, Kia Motors Europe and the Chrysler group in North America.