Tata Motors have introduced a virtual club for the owners of its Safari & Safari Storme SUVs and it comes with a rather ingenious name – ‘SOUL,’ short for ‘Safari Owners United League.’
You can click this link…
…and while the page downloads, read.
SOUL will give the owners of Safari an online platform to rave or slam their drive, make new friends, and share stories. You will be required to sign-up first with registration number and chassis number of your Safari. Log in unique ID and password and presto!
You can participate in discussions, download wallpapers, photos, screen savers and music. You can also register your complaint, if any, with regards to your Safari. The website also has an option to kit-up yourself and your Safari with accessories and merchandise available through the SOUL site. There are jackets, backpacks and what not to make you look like a blue blood explorer and if you think your Safari can do with a little more pimp, you can have decals, badges, navigation system, nudge guard, fog lamp and the works.
So then, if you get a bit of free time at hand after driving to the summit of the Everest, or if you have just returned from your recent drive to the North Pole, log in, share the stories and snaps and generally enjoy. The website will also hold special online contests and give members a chance to win exclusive prizes and privilege access to events.
The website is being built as we speak and promises many more exciting and engaging features which shall be introduced on the SOUL website in the coming months.
Now, you can go check the website you clicked earlier.
And if you are unaware, check out the brilliant looking Safari Storme Ladakh Concept showcased at the Auto Expo.