Tata has been on a slump lately because of dwindling sales, their dream car Nano taking a plunge with other cars also not doing well.
Our automobile scene has been heating up for a while with car makers all over the world realizing the importance of the Indian market. As is well known, its the compact utility segment which has witnessed significant growth in India. And this is where Tata Motors currently is not present.
Tata has been the face of the Indian SUV segment from the time they brought in the Safari more than a decade ago and now is looking to change the SUV segment’s face once again. We have cars like Renault Duster, Mahindra Quanto or the upcoming EcoSport in the Compact SUV segment and they are all set to witness a big challenge in the form of Tata’s Compact crossover.
“We have done something very innovative that will allow us to respond more positively, You’ll see, over the next 12-18 months onwards, a fireworks of output.” is what Tim Leverton, Tata Motors’ head of research and development had to say a while back. It is known in the automotive scenario that Tata is building a CUV based on their staple diet, the Vista’s platform.
The CUV on the Vista platform shall definitely breathe in a new life to the bleeding Tata sales. Customers are preferring CUVs over sedans of a similar price and denting of sales of the City, Vento and Verna by the Renault Duster is a living proof of the same. Mahindra’s Quanto has also been a roaring success and if Tata manages to bring back an all new mass appealing CUV from the drawing board, we could very well have a wounded lion roaring on its home turf.
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Source: Business Standard
Richie Rich
