Audi India registered its 7th successive year of growth by crossing 10,000 units sold in a single calendar year for the second consecutive time. Registering 10,851 units in the year, the company recorded its best ever quarterly retail sales in October-December 2014, registering a growth of 17 per cent on a year on year basis.
They sold 3,044 units during the festive and holiday season against rivals like Mercedes Benz and BMW! The three German triumvirates form the bulk of the luxury car sales in the country and emerging No 1 out of the trio was not just because of a strong and dedicated sales team but also thanks to an ever evolving product portfolio.
Audi’s 2014 Launches:
Audi’s launches for 2014 included:
- Audi RS 7 Sportback in January
- Audi A8 L in May with Matrix LED
- World Car of the Year 2014 Audi A3 sedan in August
- Compact luxury SUV Q3 Dynamic in September
- Audi A3 Cabriolet in December
Apart from new products they also focused on expanding their touch points. They launched new showrooms in Udaipur, Visakhapatnam, Nashik and Kozikhode and in April they also inaugurated the country’s largest pre-owned luxury car showroom, Audi Approved: plus in Gurgaon.