Hyundai Motor India Ltd has announced a number of initiatives for cricket fans across the country to celebrate the thrill, fun and action associated with cricket as part of the build up to the ICC Cricket World Cup 2015. These consumer engagement initiatives will include trophy tours, fan parks and ball parks across the country and it has already started from yesterday.
Hyundai, the South Korean auto major, has been connected globally with various sporting activities. The company began its association with the International Cricket Council when it first became a sponsor back in 2011 where it was the Official Car Partner for the 2011 World Cup held in India. The year after that, the manufacturer decided to take things a few notches up and became the Official Partner of the ICC by collaborating with them for seven ICC official tournaments from 2012 to 2015.
The company has started the following programmes to connect with the millions of cricket fans in the country:
- Fans of Brilliance: This digital campaign aims to reach out to the young and devoted cricket fans. The company has created a microsite fansofbrilliance.com which would allow people to share their own brilliant cricket story. People can also give a missed call on 18002008373. Six winners will be selected who will get a chance to visit Australia and New Zealand to watch their favourite team in action. A trivia game for cell phones called Crick IQ has been created. Another cell phone based application Cric Drive, which has a game, and has other features like posting selfies which can be superimposed on cricket balls and wish their favourite player.
- Hyundai Fan Park: Aiming to be a platform for all cricket lovers, where they can experience the energy usually associated with the game and watch the match together cheering for their team. Hyundai has undertaken a Clean my India drive to clean the fan park location after the audience enjoys the matches.
- Trophy Tours: Attempting to bring the ICC tournaments closer to viewers, the company will be organising various trophy tours where fans get up close with the World Cup Trophy. The tour will start on January 11 and will go on till January 17. On January 11 the Trophy will be displayed at The Great India Place, Noida, on January 13 at Kidzania, Mumbai, on January 14 and January 15 at Express Avenue Mall, Chennai, on January 16 at Cyber Hub, New Delhi and January 17 at Pacific Mall, New Delhi.
- Official First Ball/Last Ball Tour: To bring fans closer to the real deal, Hyundai is giving a select few winners of the Fans of Brilliance contest to be at the stadium in Australia and New Zealand to watch the matches right in front of their eyes.