“Audi City”, sounds a bit unfamiliar, isn’t it? Well, let us tell you, this is what they call Audi‘s Digital Showroom which was launched at Metropolis Cyberstore in London recently. “So what’s special in it?”, yes, we too have been thinking the same as you! Here’s what it actually is:
Unlike conventional showrooms, Audi City uses “Digital Powerwall”, where customers find themselves in front of giant screens. A ‘Microsoft-Kinect-like Interface’ allows customers to customise their Audi in 1:1 scale.
The entire experience will be complemented by ‘Customer Relationship Manager’ and customers will get any assistance needed as they surf through a wide range of options to build their customised Audi.
Mr. Peter Schwarzenbauer, Member of The Board of Management for Marketing and Sales at Audi AG, said: “Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer”. “This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer”, he also added.
Expect at least 20 more Audi Cities at hotspots where a good number of Audi enthusiasts reside and the company got a good response from them!
News Source: AutoCar