Hyundai’s new premium hatchback Elite i20 has been a great hit in the market right since the day of its launch. Launched on August 11, 2014, it has barely spent four months in dealerships and has already garnered more than 56,000 bookings according to a release from the company.
It has also received more than 3 lakh customer enquiries in as many months. Even if you do not take these stats since these are company claims, how about this – the new i20 sold a whooping 10,500 units for the first time in the single month of November 2014.
This is Hyundai’s third super successful model launch in the country after Grand i10 and Xcent. The company has been standing up to the competition and has really managed to keep the momentum going. Santro, which acted as a game changer for the company still survives to tell the tale.
Building on its premium image, the Elite i20 capitalized on a strong fan following to enter the list of top ten most selling brands in India in just the second month since its launch.
The Fluidic Sculpture 2.0 design philosophy, long features list, quenching the thirst for a premium hatchback in the market and an efficient marketing campaign helped the Elite i20 to reach this milestone.
Hyundai’s excellent customer engagement, its 405 dealership wide network and 1,000 service points have been the backbone for the company. Not that i20 doesn’t have competition! It competes with Polo, Punto and a few smaller cars but so far it has remained the undisputed leader.
However, the biggest challenge for the company is being readied by the arch-rivals Maruti Suzuki in the form of a premium hatchback over Swift codenamed as YRA, which is coming sometime next year. Hyundai is also working on a crossover version of their hatchback, exclusive details and spy pics of which you can check here.