Maruti Suzuki has a 47 per cent market share in the country’s car market. Despite the huge lead over others, they are not ready to sit back and enjoy on their laurels. The auto major is getting charged up for another strategic move. They aim to hit 2 million annual sales by 2020 and to attain this figure they are trying to swing their leg to walk the proven path of success. The company wants their upcoming Gujarat plant to be operational sooner than expected to get the dice rolling for the Next-Gen Swift hatch and Dzire compact sedan.
RC Bhargava, Chairman, Maruti Suzuki has revealed to Economic Times that they want to kick-start production from their upcoming Gujarat plant by January 2017 (earlier planned for May 2017). This plant will see the upcoming Baleno (YRA) to be the first product. This will be followed by their two highly successful products – Swift and Dzire.
Here’s what the Maruti supremo had to say,
“In 2017, we will need the Gujarat plant and work is on in full swing there.”
Swift and Dzire are products of the same family and will carry the codename YSD. Both the cars are the largest selling products in their respective segments with the Dzire often jumping over the Alto to claim the country’s largest selling car title every other month. The new-generation models of these products are expected to get the new 1.5 litre diesel engine being developed by Suzuki. The report points out that Maruti may, however, continue offering the SHVS (hybrid system) on the 1.3 litre DDiS sourced from Fiat.
Maruti aims to increase their annual sales of the Swift and Dzire to 4.5 lakh units once their Gujarat plant starts producing the next generation models.