Nissan sold 4,145 vehicles in September 2014 registering a 64.2 per cent growth when compared to the sales in the same month last year where it had managed to sell only 2,527 units. In fact, last month’s sales are a great achievement if you consider Nissan’s sales in July 2014 which stood at only 2,913 vehicles.
Overall, Nissan closed the second quarter of the current financial year with sales of 25,741 units as compared to the 12,515 units sold in the same period last year. The company’s current Indian portfolio comprises Micra and Micra Active hatchbacks, Sunny sedan, Evalia MPV, Terrano SUV, and Teana sedan. While none of these vehicles have set the sales charts on fire, the Terrano and Sunny have gathered decent momentum of late, which can be seen in the sales numbers.
Credit for improved sales also goes to some of the fantastic ongoing discount offers and schemes by Nissan on almost its entire range of vehicles. While the Terrano can still be had with a discount of INR 50,000, the old Sunny (if still in stock) can save you a stupendous INR 1.45 lakh if one includes the special discount, gift cheques, etc.
We also told you that the company is eyeing the sub four-metre SUV segment, which is really one that can give any company loads of volumes if the product fits a few basic prerequisites. Nissan has already started work on the vehicle that would be specifically made for India and will hit the Indian market either towards the end of 2015 or in the beginning of 2016. By that time the Ford EcoSport would already have quite a few competitors from other manufacturers, but knowing Nissan’s expertise in making world class SUVs, their compact offering, despite arriving late to the party, would still give a tough fight to the established players.
Meanwhile the company just needs to work on extending its sales and service network…