ŠKODA India has launched a new campaign called ‘Driven by Excellence’ to promote their largest selling sedan Rapid. This campaign features a TV Commercial that relates showcases young hands as future of India and their dream of owning Skoda Rapid.
Here is the TV Commercial, have a look:
Mr. Kamal Basu, Head of Marketing, ŠKODA Auto India Pvt Ltd, says: “When one looks at ŠKODA Rapid, it creates instant affinity and once driven, amazes with the way it relates to the owner. In our latest TVC, Rapid marks a stature of excellence and the protagonist’s drive to achieve it. Rapid with its simply clever features, superior built, comfort, ride quality, safety credentials clearly accentuates its significance to an individual who yearns for nothing but the best. The campaign clearly highlights that ‘Excellence’ is in the DNA of the ŠKODA brand.”
ŠKODA Finance, a division of Volkswagen Finance Private Limited, has introduced a limited period offer with immediate effect, that makes things easy for people wanting to own a Rapid. With a low EMI of Rs. 8,999 one can get his dream fulfilled by getting a brand new ŠKODA Rapid.
ŠKODA Rapid has been doing pretty decently in the Indian car market and is the savior for Skoda in India, probably the only one currently.