MotorBash has spied Tata’s upcoming Ultra Truck in Pune. Caught with no camouflage but just a red registration plate, it sure looks a lot modern from the current gen Tata trucks. 


The Ultra Truck is Tata’s Next-gen range of LCVs. They sit over the regular Tata truck range, with quite a bit of premium over their heads. Reports suggest of the Ultra trucks will be priced about one-fifth (20%) higher than the regular Tata trucks. The Ultra range of trucks will cater to the 7-12 Tonne category.

These Tata Ultra trucks have been spied quite a few times before. This had prompted people to speculate that Tata had soft-launched the Ultra trucks, away from the prying eyes of the media. However, the truth is that they will be launched very soon. Reportedly, 25 of these Next-Gen Ultra trucks have been handed over to a few privileged customers for their views and opinions. Data that will be logged on from the user experiences will be used by Tata Motors to lend final touches to the Ultra range of trucks.

Tata-Ultra-Truck-LCV-spyshotsThe Ultra range of trucks had been showcased at the Delhi Auto Expo, last year. The styling of the truck’s cabin is definitely few notches higher than the ones we are used to seeing on the highways; the ones with buri-nazar-waale-tera-muh-kaala scribbled carelessly at the rear.  The headlamps add character, and the overall shape of the cabin looks very much in sync with global design cues. However, we feel much could have been done to the rear carrier portion.

We don’t have a clear grasp of the powerplants that will be used on these trucks. Though Tata had showcased its new 3 litre / 5 litre DICOR engines at the Auto Expo, we feel Tata could revert back to using its old engines. One of them whips up specifications of 120 HP and 400 Nm.

Tata Motors has poured in huge amounts of money into its Commercial Vehicle business. Though the sector is witnessing a demand slump right now, analysts from Business Standard feel that it cannot remain bottled up for long. As per the data available till July 2013, Tata Motors has a lion’s share of 57 percent in the commercial vehicle space. However, the mercury is set to soar as Bharat Benz and the Nissan-Ashok Leyland combo as well getting ready with similar offerings.

Don’t you feel these trucks will be a better sight on our highways as compared to the ones splattered with cheap graffiti on their rear container bodywork?? BTW official launch is just a few weeks away.

Also Read: Xclusive: Tata Motors’ “HUMMER” Spied On Test




  1. Dear Sir,

    Have a nice day!!!

    we want ULTRA -1012-TATA MAKE Truck model in Imphal Location.
    so, please send us price with catalogue and image.

    Awaiting for your reply,


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