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According to the annual BrandZ Top 100 global survey conducted by market research company Millward Brown, BMW has overtaken Toyota as the most valued global automotive brand at a brand value of $24.6 billion.

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The erstwhile leader, Japanese major, which suffered due to natural disasters, stood second at $21.8 billion. The German luxury car maker, Mercedes rose and stood at the 3rd place with a value of $16.1 billion.

In the overall ratings, Apple topped the charts followed by technology giants IBM and Google at values of $182.9 billion, $115.9 billion and $107.8 billion respectively.

Here is the list of all the 10 top values automotive brands for this year according to the survey.

  1. BMW  : $24.6
  2. Toyota : $21.8
  3. Mercedes : $16.1
  4. Honda: $12.7
  5. Nissan : $9.9
  6. Volkswagen: $8.5
  7. Ford: $7.0
  8. Audi : $4.7
  9. Hyundai : $3.6
  10. Lexus : $3.4

* All values in billions

 

Source: MillwardBrown.com

 


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