Ingolstadt based luxury car maker Audi is seeing a record year to date (YTD) growth of 13.31 percent. For the similar period last year (Jan – Nov 2012) the company had managed to sell 8072 units. Sales figure of this year (up till November) stand at 9146 units, which is closer to Audi’s this year’s target of 10,000 units.
In the month of November alone Audi has posted a sales figure of 753 units. In a release shared with us, Audi India has equated the growth in sales figures to enhanced product offering and the growth of high quality network. Audi is working to expand its dealership network from 30 to 34 by the end of this year.
The difficult car market and the luxury auto manufacturers have not been having a hunky-dory relation this year but looking at the sales growth of Audi it seems likely that the company’s considerable investment in after sales service is keeping the customers happy and that the strategy is paying off remarkably.
The luxury car segment in India is almost entirely dominated by the German trio – Audi, Mercedes, and BMW. The competition is fierce between the three compatriots and it is routine to see one among the three taking lead for a while in a given year and then rapidly declining to a number 2 or 3 position sales wise.
For this year though, it seems like we Indians are seriously in love with the brand Audi. For the period between January to September 2013, Audi has held on to its number 1 position in the Indian market, followed by Mercedes at number two and BMW has been pushed to number 3.
Jaguar Land Rover and Volvo are other two manufacturers going for the same pie but their numbers are relatively smaller. The overall luxury car market in India is in the region of 28,000 to 30,000 cars per annum.