Tata’s most luxurious car is the most troubling as well. Aria has just not been able to meet with any kind of success what so ever! Sales were at an all time low at 6 units in December 2012.
Even for the month of January 2013, Aria is in double digits only. Its not that they have not tried to play the price card. Very recently they launched a price cut variant of Aria, dubbed as Aria LX and priced it at a very competitive 9.95 Lakh ex-showroom Delhi.
At this price the Aria LX made a tremendous value against its competition. However, looking at the sales, it seems nothing has been working for the product. There were speculations a couple of months back that Tata is planning to refurbish the Aria brand and present it in a fresher way.
We are not sure of what’s happening on that front but through these exclusive spyshots we expect a faceifted version of Aria soon. The grey colored Aria you see in these pics sport smoked headlamps. The double barrel projector headlamps (on the current version only the low beam is projector) are also more pronounced. Other than this the grille, fog lamps and everything seem to be similar to the current variant. Volkswagen had recently launched refreshed variants of Polo and Vento with smoked headlamps which does make the cars look more contemporary.
Will there be any interior, mechanical or engine related changes? We, at this moment, are unsure. However, as we have been doing, we will unearth the developments and our readers will be the first to know if any such thing is on the cards. Tata will need to act thick and fast to prevent Aria from becoming a history. Its such a lovely crossover with some real luxurious and comfort-enhancing features. At the same time, Tata should be conscious of the fact that any step taken on Aria should not hinder or cannibalize into the Tata’s current biggest hope, Safari Storme!
If you notice any other change, do mention in the comments section below.